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Overproduction and overconsumption are some of the biggest fast fashion problems. 

So, most ethical clothing companies have already been reducing them by creating durable garments and marketing them as such.

Discover the benefits of this approach and some of the most sustainable made-to-order brands.

What is made to order clothing?

Made-to-order clothing means that a garment is only made once a new order comes in.

It’s the opposite of producing clothes in bulk, which is what most fashion companies do. And what happens to their leftover stock? It gets incinerated or sent to landfills. In other words, it’s terrible for the planet. 

Instead, made-to-order clothing brands only produce the quantities you request (as little as one piece!) and don’t keep any inventory. Proper slow fashion!

What are the benefits of made-to-order clothing?

Made-to-order clothing is much better for the planet:

• Reducing waste:
  Fashion already generates 92 million tonnes of textile waste every year, but made-to-order clothing doesn’t add to it. Instead, it helps reduce it.
• Using less resources:
  The most polluting stage of a product’s lifecycle tends to be the initial production phase. So, because they’re only producing what they actually need, these brands have a much lower environmental impact.
• Fewer returns:
  Consumers often purchase items in different styles or sizes and then return whichever doesn’t fit, ignoring the high cost behind free returns. But when you’ve invested in a made-to-order garment and waited for it to be ready? You’re more likely to keep it! So, by discouraging returns, made-to-order brands are reducing their environmental impact even further.
• Lower carbon emissions:
  For all these reasons, made-to-order clothes tend to result in lower CO2 emissions.
• More conscious purchases:
  Made-to-order clothing inspires consumers to be more conscious with their shopping habits. Instead of ordering dozens of £5 items (and only wearing them a couple of times before repeating that), you’re investing in fewer and higher-quality pieces that are made to last and… for you!

Sure, this means you need to be a liiiiiittle more patient. Made-to-order clothing can take 3-6 weeks to arrive at your doorstep. But once it’s there, we bet it’s going to stay in your wardrobe for YEARS.